Black Friday is the second-biggest acquisition window of the year for boutique gyms, but the offer structure matters. Gym Black Friday Promotions (30 to 50 percent off) acquire members who churn fast and train existing members to wait for the next sale. Value-add offers (locked-in rates, bonus months, swag bundles, paid intro upgrades) acquire higher-quality members and protect margins. This guide covers the offer structures that work, the timing, the assets to build, and the
