Gym Q4 planning is the most important quarter of the year for most boutique gyms. Done well, October through December produces 40 to 50 percent of new annual signups and sets the financial foundation for the following year. Done badly, it leaves the gym scrambling into January with empty pipelines and exhausted staff. This playbook covers the five priorities every gym owner should map out before October 1: holiday programming, Black Friday and end-of-year promotions, retentio
