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Profile

Join date: Mar 13, 2026

About

As the CEO and Co-Founder of Chalk It Pro, I'm on a mission to simplify gym ownership and elevate the member experience, all through one powerful, all-in-one platform.


I started this journey the same way many of our customers do, as a gym owner frustrated by the fragmented, clunky software options that slowed down operations and disconnected coaches from their communities. What began as a solution for my own gym has grown into a global platform serving hundreds of fitness businesses and their communities around the world.


Chalk It Pro is a bootstrapped, owner-built company. Every line of code was written by someone who lives and breathes the gym life. We’re disrupting the old way of doing things by giving gym owners a sleek, intuitive system that manages everything from class scheduling and athlete tracking to billing and communications, all in one app. I believe in listening to our users, providing gym owner level customer support and constantly evolving to meet the real needs of gym owners.

Posts (32)

Jul 14, 2026 ∙ 5 min
Member Onboarding Flow: The Checklist Every Gym Should Use
A great gym onboarding flow is just a checklist that runs every single time, in the same order, regardless of who signed up the member or how busy the week was. This is the 21-item checklist used by the highest-retention boutique gyms, split into pre-arrival, first class, first week, and first month. Save it, automate the items that can be automated, and assign the rest to a specific person on your team.
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Jul 10, 2026 ∙ 7 min
The First 90 Days: How to Onboard a Gym Member for Life
The first 90 days at a gym decide whether a new member stays for years or quits before summer. Members who hit three specific milestones in the first 90 days (a connection with a coach, a friendship with another member, and a visible early result) retain at 85 to 95 percent past the one-year mark. Members who miss any of the three retain at 30 to 50 percent. This is the onboarding playbook the highest-retention boutique gyms use, broken down by stage and built around their milestones.
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Jul 7, 2026 ∙ 7 min
Gym Lead Nurture: The Email and Text Sequences Top Gyms Use
Most gym leads go cold within 48 hours of opting in. The boutique gyms with the strongest pipelines run three core nurture sequences: a cold lead sequence (5 minutes, 24 hours, 72 hours), a warm trial sequence (booked but not shown), and a no-show recovery sequence (the most overlooked of the three). This post includes the exact timing, channels, and message templates that work in 2026.
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