Summer is paradoxically the best time to market a gym. Competing ad spend drops 20 to 40 percent across most local markets, prospects start researching for fall and January starts, and the lower acquisition costs make summer the highest-ROI marketing window of the year. The boutique gyms that grow fastest in Q4 are the ones that build the pipeline in June, July, and August. This Summer Gym Marketing playbook covers three summer marketing priorities, the channels that work, an
