Gym Software Pricing Compared: What You're Really Paying in 2026
- Nate Steele
- 1 day ago
- 3 min read
Pricing Pages Are Designed to Confuse You
If you've ever tried to compare gym software pricing by visiting each platform's pricing page, you know the frustration. One shows a base price without mentioning add-ons. Another shows per-member pricing that looks cheap at first glance. A third offers multiple tiers where the features you actually need are locked behind the most expensive plan.
And none of them make it easy to calculate what you'd actually pay for the same set of features.
This comparison cuts through that noise. We're going to look at what the major platforms actually cost when you need the features that most gym owners consider essential: billing, scheduling, programming, community, communication, and retail.
The Feature Baseline
For this comparison, we're pricing each platform based on a gym that needs automated billing and payment processing, class scheduling with check-in, workout programming and tracking, community or social features, mass email and text communication, and retail or point of sale. This is the feature set that a typical 100 to 200 member gym uses regularly. We're also comparing at three member counts: 50, 150, and 300.
Platform A: Modular Pricing
This type of platform offers a base product at a reasonable price, but each additional feature is a separate product. Core billing runs around $100 per month. Adding a lead management tool is $60 to $100 more. A programming and tracking add-on is $50 to $80. A branded member app is $80 to $120. Community features may not be available at all.
At 50 members, you might get by with just the core product at $100. But at 150 members, you likely need lead management and programming, pushing the total to $210 to $280. At 300 members, you probably need everything, putting you at $290 to $400 per month, and that's before any per-member charges on individual products.
Platform B: Per-Member Pricing
This model charges a base fee plus a per-member surcharge. The base typically includes most features, which is the good news. The challenge is that the cost scales linearly with your member count.
At 50 members with a $2 per-member fee on a $99 base, you're at $199. Reasonable. At 150 members, it's $399. At 300 members, it's $699. The features don't change. The only thing that changes is the bill. Workout tracking may also require a separate integration at $50 to $99 per month, pushing the totals even higher.
Platform C: Flat-Rate All-In-One
This model charges one monthly fee for everything. Billing, programming, community, scheduling, retail, TV display, and all other features are included. No add-ons. No per-member charges.
At 50 members, you're at $169. At 150 members, you're at $169. At 300 members, you're at $169. The cost doesn't change. The feature set doesn't change. The only thing that changes is your cost per member, which drops from $3.38 at 50 members to $0.56 at 300 members.
The Comparison at Scale
At 50 members, the platforms are roughly comparable. The differences are small enough that pricing alone shouldn't drive the decision. Focus on features and fit.
At 150 members, the gap becomes significant. The modular platform costs $210 to $280 while the flat-rate platform stays at $169. The per-member platform costs $399 or more. The annual difference between the cheapest and most expensive option is $2,760.
At 300 members, the gap is dramatic. The per-member platform could cost $699 or more. The modular platform is $290 to $400. The flat-rate platform is still $169. The annual difference between the most and least expensive is over $6,000. That's not a rounding error. That's a real investment you could make in equipment, marketing, coaching, or profit.
What This Means for Your Gym
If you're a small gym with no plans to grow, the pricing model matters less. But if growth is part of your plan, the pricing structure you choose today will compound over time. A platform that costs $50 more per month than the alternative but offers flat-rate pricing will save you money within the first year of meaningful growth.
Do the math for your specific gym. Start with your current member count. Then project to your target 12 months out. Calculate the total cost for every feature you need at both numbers. That comparison will tell you more than any pricing page.
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